Here’s yet another South Georgia landmark about to be lost to “progress”. Streamline Moderne architecture, characterized by curving forms and long horizontal lines, is akin somewhat to Art Deco and has been disappearing nearly as fast as our tobacco barns and country stores. (Thanks to Lew Oliver for correctly identifying this form for me). Since it doesn’t have the same aesthetic, it’s harder to drum up widespread preservation support, or even interest for that matter. But it’s a highly endangered form in our area. A preservationist friend recently made me aware that the razing of this structure was imminent; even though it was a hard fought battle, the local preservation group relented and has allowed the tear-down to move forward.
Buddy Bryan, who first identified this for me in 2010, wrote: “This old market on the corner of Central Avenue and Second Street was originally owned by Buster Branch during the late ’40s and 50′s and known as Branch’s Market.” I believe it was the first “supermarket” in Tifton.
This view, and the one below, show the Second Street side of the building, as well as the old South Georgia Ice Company. I think the ice company took over the market building at one point, as well.
The last two shots are detail studies of the iconic curved corner with the glass bricks and lamp post.
Though the forthcoming tenant, Colony Bank, has submitted plans “incorporating” these historic details, it will be a far cry from the original, and in my opinion, an insult to the original architecture.