Located five miles south of Jesup on US 301, the Eden Roc was a motel and restaurant owned and operated by Bill and Lila O’Leary. Thanks to Sandra Crawn for the identification; she notes that it was “a landmark indeed”.
The swimming pool (the outline of which is visible in the first photograph) as seen on a postcard from 1958, the year the motel was built.
Many such properties were located on US 301 near Jesup when it was a major north-south artery to Florida. Most thrived until the late 1960s when the construction of I-95 made them obsolete.
The original signage was larger and had a horizontal orientation. This one was probably added toward the later years of its operation.